Archive for Woodland

brands with a tree logo…

Posted in Mountains, Travel with tags , , , , , , , , , on January 20, 2013 by xi'an

As the cold wave in Varanasi caught me by surprise, I asked the conference organisers for a place to buy a down jacket and they kindly drove me to a nice store called Woodland within the city. I purchased a cheap down-like jacket there (as demonstrated by the newspaper excerpt!) that solved my problem. And I thus discovered a brand that looked surprisingly similar to Timberland, slowly coming to realise this was the whole point: change Timber into Wood, slightly modify the tree in the logo, and you get a local brand that recycles Timberland designs and products to their own profit… (This seems to be a common occurrence in India, judging from this New York Times article.) Anyway, it is rather entertaining to visit the Woodland website, as they mimic major outdoor brand websites like Patagonia or Petzl, but do not offer any material one could seriously consider taking hiking and even less climbing! (Besides the jacket that managed to keep me warm for the rest of the meeting!, I also bought a cheap pair of sneakers and that quickly  proved to be a mistake, as the fit is only approximate and the material of poor quality.)